Inoculation theory has a wide range of practical applications, particularly in communication campaigns that aim to safeguard public beliefs or behaviors against misinformation, apathy, or stigma. Below are some key areas where the theory has been successfully applied:
When your behaviour disagrees with your belief system
We all reach a point where what we believe gets challenged, or our behavior drifts from what we believe in. For example, before a general election, someone might deeply admire one candidate and intensely dislike another. They’ll sing praises about […]
Must we Accomondate in Communications?
For those of us who grew up in rural areas, attended local schools, and were taught by local teachers, we often never realised how creatively modified our pronunciation was—until we got to university. All along, committee was supposed to be […]
Understanding Social Interaction in the Workplace
Individuals tend to match goodwill and helpfulness when they perceive that others are acting in good faith—whether it is a girl who has a crush on a boy, within a family setting, in the workplace, or even among strangers.
Beyond the Mistake
Simon Peter and Judas Iscariot betrayed Jesus Christ of Nazareth, but their motives and responses were very different afterwards. Judas premeditated his betrayal. He sought out those who wanted to kill Jesus, discussed the matter with them, consented to the […]
Canva Create:Unchartered Keynote Was truly unchartered
For event planners, there were valuable lessons to learn, especially from the diverse programming. The event featured dynamic keynotes, music, hands-on workshops, interactive panels, and live demonstrations spread across multiple stages, allowing attendees to customize their experience.
What really matters? What is success? How do you know you’ve achieved it?
A few decades ago, after I finally learnt how to boot a computer—following a botched attempt at self-training that I wrote about recently—I deeply desired to own a laptop. As I mentioned in that article, personal computers were for the privileged few, and I wasn’t among them. I completed my university education without owning a PC. However, I did manage to buy the Motorola L6, one of the early smartphone entries into the Kenyan market.
Just seek guidance
I saw a computer for the first time in my life about 20 years ago when I was a first-year student in university. Things were different back then. I don’t remember seeing
Should Math Go as Well?
There are many reasons why some people hate mathematics. For some, it is simply because of mathematics teachers.
Chapati and Lost Reputation
I have decided to weigh in on the ongoing conversation in Nairobi about chapati. First of all, may the Lord bless the person who invented chapati. Even though it was once a delicacy reserved for special events like Christmas, other […]