Inoculation Theory

Inoculation theory has a wide range of practical applications, particularly in communication campaigns that aim to safeguard public beliefs or behaviors against misinformation, apathy, or stigma. Below are some key areas where the theory has been successfully applied:

Disnonce

Beyond the Mistake

Simon Peter and Judas Iscariot betrayed Jesus Christ of Nazareth, but their motives and responses were very different afterwards. Judas premeditated his betrayal. He sought out those who wanted to kill Jesus, discussed the matter with them, consented to the […]

What really matters? What is success? How do you know you’ve achieved it?

A few decades ago, after I finally learnt how to boot a computer—following a botched attempt at self-training that I wrote about recently—I deeply desired to own a laptop. As I mentioned in that article, personal computers were for the privileged few, and I wasn’t among them. I completed my university education without owning a PC. However, I did manage to buy the Motorola L6, one of the early smartphone entries into the Kenyan market.