Storytelling is a technique that requires communication skills, but the starting point is a real story about a real event or activity.
The Elusive Concept of Media Text
When Media text is mentioned, what goes into the minds of many is the written form of information. However, media text is the verbal and non-verbal signs that combine to form the style of communication in mass media using different […]
When A Crisis Hits You
But do organizations prepare for risks and crises apart from hiring crisis and communication personnel and creating generic Crisis Communication Plans? One may never understand the need for a Crisis Management Plan until they are in a crisis either at a personal level or at an organizational level.
consistent image that is consistent with the projected corporate identity. It is not enough to just identify