Is it true that empty vessels make the loudest sound, or that the loudest bark comes from the smallest dog, or that a tin can full of nothing rattles the most? Have you ever been in a meeting where you […]
The Central and Peripheral Route
I have watched two major presidential elections in the past two years—one in my country, Kenya and the United States of America. There were three major similarities and one significant difference. In Kenya, the party with the blue palette lost, […]
Similar but Not the Same
In my previous article about audience and worldviews, I introduced a concept of heterogeneity of a homogeneous that I had not fully processed but “I promised to do something about it.” Now that I do not want to be like […]
Audience and World Views
Yesterday, my colleague drove me through an estate with a population of the target audience of our organization’s stakeholders. Pointing at an elderly person on the street, he told me, “When you begin telling that person about water shortage in […]
The Death of Hashtags?
Since I formally began my communications career as the PR and Communications Director at FOCUS Kenya, social media management has evolved significantly in terms of the number of prominent channels and preferred platforms. At that time, roughly eight years ago, […]
Why Faith-Based Organizations Could Be Your Best Development Partner
During my tenure at FOCUS Kenya, I often had to draft and design concepts and communication materials that avoided faith-related vocabulary to attract corporate entities that might hesitate to support anything religious. It was challenging to remove the faith element […]
Graphic Design: More Than Just a Canva Template
With the rise of user-friendly design software, many people now consider themselves graphic design experts. In fact, after editing a few Canva templates, they have updated their LinkedIn profiles to claim expertise in communications. Supervisors have placed more demands on […]
It is also true that the work environment cannot pay bills
I agree with those who rightly pointed out that a work environment alone does not and cannot put food on the table or pay bills.
It goes beyond the salary
Today is the second Monday of September. If you’re employed, you’ve likely woken up at least 30 times to report to your workstation on a Monday. Some employees are always motivated, while others wonder why Monday isn’t Friday. The difference […]
Crisis Management
A crisis is a breakdown in a system that causes widespread stress. Many crises arise from unmanaged issues,