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The Stakeholder Salience Model of Analysing Stakeholders

The model provides a comprehensive framework for mapping, identifying, and categorising an organisation’s stakeholders...

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The Stakeholder Salience Model of Analysing Stakeholders

The model provides a comprehensive framework for mapping, identifying, and categorising an organisation’s stakeholders...

Why Classifying stakeholders Shapes Communication Outcomes

The power–interest matrix is an approach that categorises stakeholders into four engagement strategie...

Why New Year Resolutions Matter and Why They Often Fail

Most resolutions assume that motivation will remain constant throughout the year. However, motivation is episodic, not permanent...

How the Media Would Report Bethlehem 2000 years ago

A TV station aligned to King Herod would ironically dismiss the birth altogether, careful not to alarm the palace or threaten the throne...

Why we are always Comparing Ourselves with others

As it turns out, there really is nothing new under the sun. This habit of comparison has been carefully studied...

How People Make Decisions

There are times I have window shopped for an item only to settle on something else just because a friend mentioned it...

How We Communicate Across Cultures

Culture is a way of life for a group of people. It could be a family culture, workplace culture, church culture, or any other homogenous group...

Why Hard Work Still Matters

There was this story about a school where the mathematics teacher decided to help his students cheat in an exam. The teacher believed that if he introduced the formulae, the learners would recall what...

How Do We Communicate Change?

In my 16 years of work experience, one of the greatest challenges for organizations has been internal communication, especially when major change is involved. It is easy for employees to criticize...