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What is an Integrated Marketing Communication

I often tell my children not to shout but to talk to each other politely. Recently, one of them got on my nerves because of “government policies, lack of infrastructure, and climate change.” I...

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What is an Integrated Marketing Communication

I often tell my children not to shout but to talk to each other politely. Recently, one of them got on my nerves because of “government policies, lack of infrastructure, and climate change.” I...

Beautiful East Africa

As I traveled through Uganda and the DRC, I captured every moment and environment that looked familiar. Some reminded me of my village, others of neighboring homesteads, and some of scenes I had seen...

Who Controls Knowledge?

Slowly, classmates stopped talking about the schools they had come from. It had been a big deal before. Nothing personal to the guys from national schools...

Understanding Communication and Culture

Next time you're in a new culture, slow down, observe, and follow the queue. Kaminda may have escaped with a full belly, but cultural sensitivity is a richer kind of nourishment. I’ve been served the...

Why Situational Crisis Communication is Life Saving

In professional communication, especially in government and corporate settings, there are foundational concepts every communicator must understand and safeguard: identity, image, and reputation...

Groupthink: When Smart People Unite to Make Dumb Decisions

Janis outlined eight symptoms of groupthink, divided into three categories. The first two arise from overconfidence in the group’s power...

Why It Is Important to Watch What You Watch

That TV series, YouTube channel, or social media personality could very well be the source of what your friends are now describing as a change in your behavior...

Nzuu and Climate Change

Let me introduce you to the subject of food security and climate change. At the heart of it is something called Nzuu. The botanical name is peas. Anyone who has been in Ukambani during the May–August...

Why do people get into the spiral of silence?

Why do some skilled professionals drive several miles to attend a meeting only to utter one phrase when cornered into speaking, “Nothing from my side”?...