Inoculation Theory

Inoculation theory has a wide range of practical applications, particularly in communication campaigns that aim to safeguard public beliefs or behaviors against misinformation, apathy, or stigma. Below are some key areas where the theory has been successfully applied:

What really matters? What is success? How do you know you’ve achieved it?

A few decades ago, after I finally learnt how to boot a computer—following a botched attempt at self-training that I wrote about recently—I deeply desired to own a laptop. As I mentioned in that article, personal computers were for the privileged few, and I wasn’t among them. I completed my university education without owning a PC. However, I did manage to buy the Motorola L6, one of the early smartphone entries into the Kenyan market.

When A Crisis Hits You

But do organizations prepare for risks and crises apart from hiring crisis and communication personnel and creating generic Crisis Communication Plans? One may never understand the need for a Crisis Management Plan until they are in a crisis either at a personal level or at an organizational level.