This past week, I analysed sentiments from social media platforms on how mainstream media in Kenya covered the UDA–ODM meetings held under the Linda Ground banner. I compared this with reactions to the just-launched Linda Mwananchi rallies that took place […]
The Stakeholder Salience Model of Analysing Stakeholders
The model provides a comprehensive framework for mapping, identifying, and categorising an organisation’s stakeholders.
Why Classifying stakeholders Shapes Communication Outcomes
The power–interest matrix is an approach that categorises stakeholders into four engagement strategie
Why New Year Resolutions Matter and Why They Often Fail
Most resolutions assume that motivation will remain constant throughout the year. However, motivation is episodic, not permanent.
How People Make Decisions
There are times I have window shopped for an item only to settle on something else just because a friend mentioned it.
How Do We Communicate Change?
In my 16 years of work experience, one of the greatest challenges for organizations has been internal communication, especially when major change is involved. It is easy for employees to criticize management, but once you become that manager, you realize […]
How Long Can Your First Impression Last You?
Keeping an impressive image all the time is not easy. Eventually, the real person shows up.
Can Some Cultural Practices Change for the Better of a Society?
Every culture brings its own strengths. One may value precision and time management, while another values connection and shared experience. Each has something to teach the other.
Why I Think About My Dressing While in the Field
A quick mechanical examination of my trousers revealed a serious tear. I had a significant exposure, and
What is an Integrated Marketing Communication
I often tell my children not to shout but to talk to each other politely. Recently, one of them got on my nerves because of “government policies, lack of infrastructure, and climate change.” I shouted,