We all want to look good. We are constantly making efforts to ensure that people perceive us in a certain way. Occasionally, we find ourselves in situations that damage our image or at least, make us appear differently than we […]
Inoculation Theory
Inoculation theory has a wide range of practical applications, particularly in communication campaigns that aim to safeguard public beliefs or behaviors against misinformation, apathy, or stigma. Below are some key areas where the theory has been successfully applied:
Must we Accomondate in Communications?
For those of us who grew up in rural areas, attended local schools, and were taught by local teachers, we often never realised how creatively modified our pronunciation was—until we got to university. All along, committee was supposed to be […]
Understanding Social Interaction in the Workplace
Individuals tend to match goodwill and helpfulness when they perceive that others are acting in good faith—whether it is a girl who has a crush on a boy, within a family setting, in the workplace, or even among strangers.