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In professional communication, especially in government and corporate settings, there are foundational concepts every communicator must understand and safeguard: identity, image, and reputation...
As I was getting ready to head home in April 2009 after my final exams, Evelyne, true to her custom, invited me for lunch. As she served me, she asked the famous question: Would I consider joining...
Storytelling is a technique that requires communication skills, but the starting point is a real story about a real event or activity...
When Media text is mentioned, what goes into the minds of many is the written form of information. However, media text is the verbal and non-verbal signs that combine to form the style of...
But do organizations prepare for risks and crises apart from hiring crisis and communication personnel and creating generic Crisis Communication Plans? One may never understand the need for a Crisis...
consistent image that is consistent with the projected corporate identity. It is not enough to just identify...