Visibility or Being?

Is it true that empty vessels make the loudest sound, or that the loudest bark comes from the smallest dog, or that a tin can full of nothing rattles the most? Have you ever been in a meeting where you […]

The Central and Peripheral Route

I have watched two major presidential elections in the past two years—one in my country, Kenya and the United States of America. There were three major similarities and one significant difference. In Kenya, the party with the blue palette lost, […]

homogeneous

Similar but Not the Same

In my previous article about audience and worldviews, I introduced a concept of heterogeneity of a homogeneous that I had not fully processed but “I promised to do something about it.” Now that I do not want to be like […]

Audience and World Views

Yesterday, my colleague drove me through an estate with a population of the target audience of our organization’s stakeholders. Pointing at an elderly person on the street, he told me, “When you begin telling that person about water shortage in […]

Death of Hastag

The Death of Hashtags?

Since I formally began my communications career as the PR and Communications Director at FOCUS Kenya, social media management has evolved significantly in terms of the number of prominent channels and preferred platforms. At that time, roughly eight years ago, […]

It goes beyond the salary

Today is the second Monday of September. If you’re employed, you’ve likely woken up at least 30 times to report to your workstation on a Monday. Some employees are always motivated, while others wonder why Monday isn’t Friday. The difference […]