Inoculation theory has a wide range of practical applications, particularly in communication campaigns that aim to safeguard public beliefs or behaviors against misinformation, apathy, or stigma. Below are some key areas where the theory has been successfully applied:
When your behaviour disagrees with your belief system
We all reach a point where what we believe gets challenged, or our behavior drifts from what we believe in. For example, before a general election, someone might deeply admire one candidate and intensely dislike another. They’ll sing praises about […]
Must we Accomondate in Communications?
For those of us who grew up in rural areas, attended local schools, and were taught by local teachers, we often never realised how creatively modified our pronunciation was—until we got to university. All along, committee was supposed to be […]