In my previous article about audience and worldviews, I introduced a concept of heterogeneity of a homogeneous that I had not fully processed but “I promised to do something about it.” Now that I do not want to be like […]
Audience and World Views
Yesterday, my colleague drove me through an estate with a population of the target audience of our organization’s stakeholders. Pointing at an elderly person on the street, he told me, “When you begin telling that person about water shortage in […]
The Death of Hashtags?
Since I formally began my communications career as the PR and Communications Director at FOCUS Kenya, social media management has evolved significantly in terms of the number of prominent channels and preferred platforms. At that time, roughly eight years ago, […]